Yokohama ties discount to diesel prices

April 1, 2003

Yokohama Tire Corp. is rolling out its "Fuel Price Buster" program today. The program will drop prices on the company's most fuel-efficient commercial tires by at least 10% until diesel fuel prices drop below $1.50 per gallon (on a national average).

"This is a true discount -- no coupons, no rebates or credits -- just an immediate across the board discount to every single Yokohama national account," says John Cooney, Yokohama's director of commercial sales.

"News reports indicate that rapidly rising fuel costs are a tremendous concern to fleet owners and operators. Further, fleet owners have no control over the factors affecting these costs, costs that can significantly affect their ability to be profitable.

"The Fuel Price Buster program is a pro-active way to provide national accounts the tools they need to be profitable and successful," he adds.

Yokohama's Maintenance Saving Concept (MSC) fuel-efficient commercial tire line includes the following:

* the RY637, a steer axle tire that addresses irregular wear.

* the RY587, which incorporates a fuel-efficient rubber compound into the design of the tire that lowers the average cost per mile by providing long wear and reduced rolling resistance.

* the TY527, which is designed to maximize original tread life, durability and retreadability, and reduce rolling resistance.

Yokohama plans to run the Fuel Price Buster program from April 1 to June 30, 2003. It will re-evaluate the program at that time.

The national average diesel fuel prices used in the program are based on the Energy Information Administration's Retail On-Highway Diesel Prices report.