Unimax Tire Ltd., the company that markets the Point S name in Canada, has been named one of Canada's best managed companies.
Canada’s Best Managed Companies program is in its 25th year, and it recognizes Canadian owned and managed companies with revenue of more than $15 million that demonstrate strategy, capability and commitment to achieve sustainable growth.
Bringing together 961 independent dealers who sell some 2 million tires a year, Unimax initiated a major shift two years ago by substituting its main Unipneu banner for the Point S name. This move allowed Unimax to grow its purchasing power, improve its customer shopping experience and gain branding notoriety.
“To be listed among the best in their category, companies must go beyond showing a solid financial performance,” says Peter Brown, a partner at Deloitte and co-leader of the business awards program. “Achieving sustained growth and a solid overall performance stems from a company-wide combination of efforts and commitment.”
Applicants are evaluated by an independent judging panel whose members are representatives of the program sponsors, as well as special guests. The best managed companies of 2018 have in common a clear strategy and vision, an investment in capability and a commitment to recruiting top talent.
“We have standardized our image, focused on marketing tools and implemented a Best Practices Guide,” says Bruno Leclair, CEO and president of Unimax. “No unpleasant surprises await customers in our points of sale. It’s the same quality across the board and a promise of compliance to estimates.”
The latest crop of Canada’s Best Managed Companies will be celebrated at an exclusive annual gala celebration to be held in Toronto on April 11, 2018. On the same day, the Canada’s Best Managed Companies symposium will focus on the major business matters at the core of the success of today’s corporate leaders.