Yokohama brings Advan Neova to U.S.

April 1, 2005

Yokohama Tire Corp. has introduced the Advan Neova to the United States "as the first tire from Yokohama Rubber Co.'s Advan ultra-high performance brand," say Yokohama officials.

"The Neova is a maximum performance radial tire designed and developed for driving enthusiasts.

"For more than 25 years, Advan tires have proven themselves on the toughest race tracks and rally stages around the world."

In conjunction with the new tire, Yokohama has unveiled a new Web site,, "that will highlight information exclusive to the Advan brand in the U.S."

Two more tires in the Advan line, the Advan Sport and the Advan S/T, have been promised for the U.S. market this year.