SEMA, DAY TWO: Dunlop brand gets media buzz with ´buzz cut´

Nov. 3, 2004

For the second year in a row, the Goodyear Tire & Rubber Co.´s Dunlop brand is attracting attention with its "Treadhead" promotion at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Any SEMA attendee who is willing to sit for a 90-minute styling

session walks away with a special hair style with the design of the Dunlop Direzza DZ101 tread pattern. The "Official Treadhead" also gets a T-shirt and a set of Dunlop tires of their choice.

"The Dunlop brand is appealing to real driving enthusiasts," said Andy

Traicoff, Dunlop´s director of consumer marketing in North America.

"This is a fun way for them to express that enthusiasm."