CTNA makes 'major strategic advance' in Canada

Feb. 1, 2008

Canadian Tire will launch two General brand tire lines supplied by Continental Tire North America Inc. (CTNA) this spring as part of a deal that CTNA officials are calling a "major strategic advance."

"This new partnership will have a boosting effect on the expansion of (CTNA's) market share in Canada," says Guy Hardiman, CTNA’s general market manager for Canada.

The two lines combined will provide more than 70% coverage of the passenger tire replacement market in Canada, according to CTNA officials.

"This is a major strategic advance for the General brand in Canada," says Andreas Gerstenberger, CTNA’s executive vice president, sales and marketing.

"It provides us a balanced channel strategy while increasing our footprint in the Canadian marketplace, while allowing us to reach a greater number of Canadian consumers."