Ready for 'Feddi?' Federal wants to know

May 29, 2008

Federal Tire Corp. is putting together point-of-sale promotional items featuring its corporate mascot, "Feddi," who's ready "to strike a more playful posture" in 2008, say Federal officials.

Items will include a sports drink bottle, ball point pens, note pad stickers, memo sheets and even a "cute and cuddly" doll depicting Feddi holding a baseball bat.

Federal says Feddi was developed as a "symbolic champion with confidence, personality and stamina."