Tenneco offers trade reward program for Monroe brake pad purchases

Sept. 9, 2008

Tenneco Inc. has introduced a new set of trade incentives to its consumer Monroe brakes “Fuel Stop” promotion.

The new “Fuel Stop Rewards!” installer promotion and “Fuel Stop Benefits!” jobber/warehouse distributor promotion are available now through Nov. 30, 2008.

The Fuel Stop promotion program is valid on any purchase of qualifying Monroe Ceramics and Monroe Dynamics brake pads.

“This is an exciting twist on what is one of the most successful Monroe brakes consumer promotions,” says Sheryl Bomia, North American programs manager, Tenneco. “Our Fuel Stop promotion has given every step of the selling channel an attractive incentive for choosing premium Monroe brake products.”

For the Fuel Stop Rewards! program, installers who purchase 36 sets of Monroe Ceramics or Monroe Dynamics brake pads are is eligible to earn a $75 Monroe brakes debit card. Through the purchase of 24 sets of Monroe brake pads, the installer can earn a $50 Monroe brakes debit card. If the installer purchases 12 sets, he or she is eligible to earn a $25 Monroe brakes debit card.

The Fuel Stop Benefits! program gives warehouse distributors and jobbers the opportunity to earn a $50 Monroe brakes debit card after selling 50 sets of qualifying Monroe brake pads.

For additional information regarding the Monroe brakes “Fuel Stop” promotion and the Monroe brakes product line, contact your automotive parts and service provider or visit www.monroebrakes.com.