Kumho POP display wins award

Oct. 8, 2002

Kumho Tire U.S.A. Inc. recently won an award for a retail tire sales point-of-purchase display.

Designed to help promote its summer sales season, the Kumho display received a bronze award in the P-O-P Times’ Design of the Times Awards Competition. The competition honors the best in POP and retail merchandising.

Entries were judged by their success in specific retail environments; Kumho was recognized in the "Transportation Retail" category.

Kumho's sales promotion offered consumers a free pair of MOMO Design sunglasses, valued at $80, if they purchased a set of four Kumho ECSTA ultra-high performance tires between May 18, 2002, and July 4, 2002.

The POP display was designed to convert to a regular Kumho display after the promotion ended.

"It’s obvious that consumers liked the promotion," says Mike Leverington, Kumho’s director of marketing. "But our dealers also liked this sales event because we developed an innovative in-store retail display that had a shelf-life beyond the promotion itself."

ST&P Communications in Fairlawn, Ohio, and Meridian Display and Merchandising in St. Paul, Minn., designed the display.