The Private Brand Tire Group (PBTG) has forged a cooperative agreement with the Tire Industry Association (TIA).
PBTG will become part of TIA on Jan. 1, 2003.
"This agreement between TIA and PBTG will help even more industry businesses and members participate in a single industry plan," says incoming TIA President Tom Raben.
As part of the agreement, TIA will produce a fax publication for the private brand market, in addition to an annual forum for private brand tire professionals.
Discussion of more services for private brand tire personnel also will continue between the two organizations, according to PBTG President Dennis Cates.
