Wheel Pros Acquires a Powersports and Golf Cart Tire Maker

Dec. 3, 2015

Wheel Pros LLC of Denver, Colo. is acquiring Colorado Components, an ATV, UTV, and golf cart wheel and tire company. The deal closed Nov. 13, 2015.

"We could not be more excited to bring Colorado Components into the Wheel Pros family," says Randy White, CEO and founder of Wheel Pros. "The (Colorado Components) team has built an amazing portfolio of ATV, UTV and golf cart custom wheel and tire brands. Combined with their vast industry experience, it gives Wheel Pros a solid entry into the fast-growing powersports market, exactly what we have been looking for to expand our market segments and compliment our experience in building the most iconic custom automotive wheel brands."

Colorado Components' tires and wheels are sold under three brands: MSA Off-Road Wheels, EFX Performance Tires and Fairway Alloys. With locations in Dallas, Texas and Grand Junction, Colo., the company has experienced a five year compound average growth rate of more than 20%. Ben Johnson, the company's founder, will continue as general manager, along with Beau Bryant, sales manager, and Brandon Brouillette, marketing manager.

Johnson says, "We are thrilled about the opportunity that Wheel Pros offers in their distribution, sles and marketing power. By now having access to 27 distribution centers we will provide our dealer network with product delivery that is the best in the powersports industry."

For more information, visit www.wheelpros.com or www.cocomponents.com.