Allied Wheel Components Acquires Ultra Wheel Brands
Key Highlights
- The acquisition includes Ultra Wheel brands, designs, inventory, customer relationships and operating assets, supporting continued warehouse operations in Fullerton, California.
- This strategic move expands Allied Wheel’s footprint in off-road, truck and premium passenger vehicle wheel markets, complementing existing brands like Raceline and Kansei.
- Allied plans to invest in operational, distribution, product development and marketing resources to support the growth of Ultra Wheel’s brands and legacy.
Allied Wheel Components Inc. has acquired Ultra Wheel Company’s brands and operating assets.
The transaction includes the Ultra Wheel Company, Ultra Wheel, Ultra Motorsports, Platinum Wheel and Focal Wheel brands, as well as wheel designs, intellectual property, inventory, customer relationships, production rights, websites and other operating assets.
Allied will continue warehouse operations at Ultra Wheel Company’s facility in Fullerton, Calif., to support customers, suppliers and other business partners during the transition.
The acquisition expands Allied’s presence in the truck and off-road wheel segments while adding products for premium passenger vehicle applications.
“Ultra Wheel is a natural fit for Allied because our companies were built around many of the same values: performance, durability, innovation and a genuine passion for racing,” says Bruce Higginson, founder and president of Allied Wheel Components.
“Ultra’s brands are highly recognized in the marketplace, and its product lines complement our existing portfolio extremely well.”
Both Allied’s Raceline brand and Ultra Wheel have ties to off-road racing. Ultra Wheel founder Jimmy Smith has competed in desert racing, the Baja 1000 and NASCAR truck racing.
“Allied understands that philosophy and shares Ultra Wheel’s passion for the automotive industry,” says Smith. “I believe joining Allied will create new opportunities for the Ultra, Platinum and Focal brands while carrying their legacy forward.”
Allied says it plans to provide additional operational, distribution, product development and marketing resources for the acquired brands.
Allied Wheel Components manufactures and distributes steel and aluminum wheels for automotive, off-road, racing, light truck and trailer applications. Its existing brands include Raceline, Kansei, Mobelwagen, Nomad and MTX.