ATD Adds Steer to New Radius Platform

Nov. 15, 2023

American Tire Distributors Inc. (ATD) is adding Steer's customer relationship management (CRM) tool to its new Radius digital hub.

"This partnership will bring first-class marketing technologies to ATD’s new digital hub, Radius, and allow customers to streamline their marketing operations," note ATD officials.

"ATD’s partnership with Steer is the first of many third-party solutions that Radius will integrate into its marketplace. By combining Steer’s powerful CRM technology with ATD’s vast network and inventory management solutions, the partnership will provide real-time data that compares inventory to market demands. This will allow dealers to leverage consumer trends and existing inventory when designing their marketing operations."

“We are excited to welcome Steer, our first third-party solution, into Radius,” says Stuart Schuette, president and CEO of ATD. “This collaboration is a testament to ATD’s commitment to bringing solutions and services to our customers that help them win.

"The data and insights produced as a result of this integration will offer tire dealers the tools, strategies and support needed to engage with their customers and market their products," he adds.