TGI Brings Cosmo Brand to Southern California
Tire Group International LLC's (TGI) Cosmo brand has launched in southern California via a strategic partnership with Big Brand Tire & Service and American Tire Depot.
The launch was celebrated this past weekend with an exclusive VIP event at Big Brand Tire & Service's Canoga Park, Calif., outlet, where store managers from across the region gathered alongside local car clubs, artists, and influencers to experience the Cosmo Tires brand first-hand," say TGI officials.
"The vibe? Pure Cosmo. Lowriders sat side-by-side with lifted 4x4 builds. Custom audio systems shook the lot. DJ Candyman kept the energy flowing while guests enjoyed great food, drinks and a true taste of Southern California car culture. Adding to the moment, famed Los Angeles radio personality Letty Peniche of Power 106 FM joined the celebration, bringing her signature presence from one of the city’s top-rated radio morning shows.
"Southern California isn’t just another market—it’s the epicenter of automotive lifestyle," say TGI officials.
"From the 405 freeway to the trails of the Inland Empire, it’s where performance, style and identity all intersect. By partnering with Big Brand Tire & Service and American Tire Depot - retail leaders with over 345 locations across the Western United States - Cosmo Tires gains immediate scale, visibility and cultural relevance."
"Southern California represents everything Cosmo Tires stands for - style, performance,
and culture,” says TGI CEO Tony Gonzalez. "We’re not just putting tires on shelves. We’re building a lifestyle brand. And with partners like Big Brand Tire & Service, we’re bringing that energy to the West Coast the right way.”
"We’re incredibly excited to partner with Cosmo Tires and bring this brand to our
customers across Southern California.” says Glen Mone, vice president, supply chain, Big Brand Tire & Service, which is based in Moorpark, Calif., and is owned by private equity firm Percheron Capital.
"Cosmo delivers a unique combination of performance, value and lifestyle appeal that aligns perfectly with our customer base. This launch is just the beginning of what we believe will be a very strong and successful partnership.”
TGI officials add that TGI's Kool Kat Ambush experience "will roll out across select Big Brand Tire and American Tire Depot locations" through elements like Cosmo branding; geo-fenced marketing campaigns to drive local traffic to stores; on-site staff training; and community activations, such as Pop-Up Ambush events.