TGI's Cosmo Brand Sponsors Ambush Nites

Tire Group International LLC's (TGI) Cosmo brand has announced its newest car show concept, Ambush Nites, buoyed by the success of its Kool Kat Ambush series.

TGI, through its Cosmo brand, also "has expanded on its partnership as the official tire sponsor of the Nation’s largest automotive event organizer, Clean Culture," say TGI officials.

"Ambush Nites was created to offer car enthusiasts a chance to bring out their wildest rides, from lowriders dragging sparks to imports with flames in their veins and bass that shakes the pavement. It’s not just a car show. It's a Cosmo-style street party, built for the culture, fueled by passion and always stocked with plenty of free Cosmo Tires lifestyle gear.

"Cosmo Tires is all about being Kool and first-to-market with innovative tire designs and concepts (and) Ambush Nites is a reflection of that spirit”, says Zack Calvin, marketing director of Cosmo Tires.

"We are always looking to connect with our Kool Kat consumers at a grass roots level and Ambush Nites is another way in which we can share that Cosmo Tires spirit with the community, giving car enthusiasts a safe place to gather and share the car culture we all have in common."

The first official Ambush Nites event was hosted at TGI's headquarters in Miami, Fla., "and
was a huge success, boasting hundreds of cars and over 1,000 Cosmo Tires enthusiasts prowling the concrete jungle to see all that the Cosmo-Miami nightlife had to offer.

"When the sun clocks out, the Kool Kats clock in. Be on the prowl for more Ambush Nites events to be hosted at our Orlando and Tampa locations."