• Home >
  • Back Issues >
  • Modern Tire Dealer >
  • May 2024

    • May 2024

    More content from May 2024

    Photo: 1206538223 | kali9 | gettyimages.com
    When you notice things are better, give specific, reinforcing feedback.
    You will at some point — and more likely, multiple times — have a challenging conversation with an employee.
    May 21, 2024
    152699883 © Wutthichai Luemuang | Dreamstime.com
    “Website marketing is when people come to you and social media marketing is when you go to the customer and reach them at a time and place where they’re enjoying themselves,” says Clarke.
    The emergence of social media has revolutionized how businesses promote products and services. Yet websites continue to be powerful tools.
    May 15, 2024
    521834477 | stewmangroup | gettyimages.com
    Extreme temperatures are hard on batteries and that means testing batteries is a good service to provide for consumers as the summer heat approaches.
    As the season of summer heat draws near, it’s a good time to remember that vehicle batteries are taxed in any extreme environment.
    May 14, 2024
    MTD
    'Businesses have a life of their own. They start small and grow up, just like kids,' says Craig Van Batenburg
    If you have been in the tire and auto repair business for any length of time, most likely you have gone through some stages of growth. Businesses have a life of their own. They...
    May 9, 2024
    Credit: Reformed Management Group
    Joe Ramsay, CEO of the Reformed Management Group,says EV customers tend to already have an idea of what they want when they come into a dealership.
    Electric vehicles may make up a small percentage of the overall vehicle population, but many tire dealers are seeing more of them.
    May 1, 2024
    Photo: Lexi Majoros
    The more you’re connected, the stronger you will be for tomorrow, when that local, personal relationship with the consumer becomes even more important.
    I'd like to think we all have an appreciation for a well-designed and meticulously executed, locally owned business. I'm not talking about just any locally owned business. There...
    April 30, 2024
    VIP Tires & Service
    'Everything is about growing your customer base,' says McCarron. 'Heavy advertising, customer-friendly pricing, local grassroots events, community involvement and taking on every and any job will be the keys to your success.'
    You finally get sick of working for someone else and decide to hang your own shingle as a tire dealership. The idea of forgoing a guaranteed paycheck and earning every single ...
    April 30, 2024
    “In 2023, we had average store sales of more than $2.7 million and total chain store sales over $1.28 billion dollars,” said Gary Skidmore, senior vice president and general manager for Big O Tires.
    TBC Corp.’s Big O Tires recently launched a new training program and more during its annual conference in New Orleans, La.
    March 22, 2024