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  • May 2025

    • May 2025

    Photo: 232155561 © Natee Meepian | Dreamstime.com
    'Today’s customers expect mobile experiences, convenience, 24-hour access, quick response, authenticity and personalization,' says O'Connor.
    Randy O'Connor
    June 6, 2025
    What’s the most effective way to understand the customer’s purchase path? It’s all about identifying segments, touchpoints, timeframes, expectations and the process.
    Photo: MTD
    Customers stay with you because you provide compelling reasons and solutions that match their level of relationship development together, while sustaining mutual trust.
    J. Mark Jackson
    June 4, 2025
    Customers always have options when choosing where to do business. What makes them choose to stay with your dealership?
    Photo: VIP Tires & Service
    Korey St. Pierre is among the technicians at VIP Tire & Service who received a professional toolbox valued at $2,000 when he joined the tire dealership as an entry level technician. VIP says the toolbox program has helped it recruit and retain workers to staff its service bays.
    Madison Hartline
    June 4, 2025
    MTD spoke with three tire dealers to uncover the operational strategies behind their success.
    Photo:1426461499 | Moyo Studio | Getty Images
    'As competitive as the job market is in 2025, all tire dealership owners and leaders must re-think how they look at employees who may not be hitting on all cylinders,' says Townsend.
    Mike Townsend
    June 2, 2025
    Your dealership could have quiet quitters on staff. And they are only one job offer away from leaving your company.
    360140018 | Utaem2016 | Dreamstime.com
    'In addition to placing AI in the driver’s seat for estimating tickets, AI also could be used to enforce price integrity,' says McCarron.
    Dennis McCarron
    May 28, 2025
    I’m sure in the next few years you’re going to start hearing about some amazing and hard-to-believe solutions that artificial intelligence can bring to your dealership.

    More content from May 2025

    Photo: McMahon’s Best-One Tire
    If you have the right foundation and mindset, acquisitions can serve as the ultimate accelerator — building your brand, expanding your reach and creating a business that not only thrives today, but stands the test of time. (Pictured, a dealership that was recently acquired by Fort Wayne, Ind.-based McMahon’s Best-One Tire.)
    Cole Strandberg
    May 27, 2025
    In today’s competitive tire and automotive service industry, scale isn’t just an advantage. It’s often a requirement for long-term survival.
    Photo: Mitchell 1
    fig_9
    Mitchell 1
    May 16, 2025
    Technical tips to register and memorize the TPMS on a Honda Ridgeline.
    MTD
    'At its fundamental level, retailing is human beings discussing problems and solutions,' says McCarron.
    Dennis McCarron
    May 12, 2025
    Business is about performance and reaching goals and expectations by balancing the needs of others with your own needs. But being nice in business can be a negative because of...
    Photo: Goodturn Tire & Auto
    Goodturn Tire & Auto will continue to expand through acquisitions, Christian Seem, the company’s CEO, told MTD. (Pictured, a Great Bear Automotive store that’s part of Goodturn Tire & Auto’s network.)
    Mike Manges
    May 12, 2025
    Goodturn Tire & Auto doubled its store count in the last year to 55 outlets and has “a solid path to 65-plus locations by year-end,” according to CEO Christian Seem.
    Ford Motor Co.
    'The EV segment is new and ever-changing as EV manufacturers keep trying new things,' says Van Batenburg. 'The high-voltage battery pack is still under development to make it safer, lighter and less expensive. Parts that were also used on hybrid cars are mature.'
    The EV segment is new and ever-changing as EV manufacturers keep trying new things.
    Photo: Sailun Tire Americas
    “EVs will only gain in popularity,” says Jack McClure, PLT segment manager, North America, Sailun Tire Americas.
    Mike Manges
    May 7, 2025
    Tire manufacturers that produce electric vehicle (EV)-specific — and in some cases, “EV-ready” — tires are charging ahead with the continued development of these products.
    Butler Tires and Wheels
    'Regionally, tire dealers in the Southwest and Northwest fared the best — meaning their declines were mild, while tire dealers in the Midwest reported a drop of 5.3% year-over-year,' according to Healy.
    John Healy
    April 21, 2025
    Retail sellout dropped for a second straight month in March, with average declines of 3.6% for the month.
    ENSO
    'We’ve already seen strong interest in funding our facility,” ENSO CEO Gunnlaugur Erlendsson told MTD. “Capital is the easiest part of the equation. The key is to figure out where in America we want to find a home.”
    Mike Manges
    April 15, 2025
    United Kingdom-based company ENSO is still looking for a place in the United States to build a plant that will solely make electric vehicle tires.
    MTD
    The new lineup includes the Ecsta Sport All-Season PA71, an ultra high-performance (UHP) all-season tire, along with two UHP summer options: the Ecsta Sport PS72 and the Ecsta Sport S PS72.
    Madison Hartline
    April 4, 2025
    Kumho Tire U.S.A. recently hosted a ride-and-drive event at Atlanta Motorsports Park in Georgia to highlight the latest additions to its Ecsta Sport line.
    MTD
    'A/T is an iconic segment,' Ian Coke, Pirelli North America chief technical officer, told MTD when discussing the new Pirelli Scorpion XTM AT (pictured.) 'We want to be known as a tier-one in the A/T world.'
    Mike Manges
    March 31, 2025
    Pirelli Tire North America is targeting the all-terrain segment with a new tire that’s also the first product in a new line.
    Cassidy Tire & Service 
    The Ahern family recently celebrated the opening of Cassidy Tire & Service’s 18th location – a new store in Chicago, Ill., that replaces an older location that closed in 2021. Family patriarch William J. Cassidy founded the dealership in 1914.
    Mike Manges
    March 3, 2025
    The opening of Cassidy Tire & Service’s new store in Chicago, Ill., “was kind of like a homecoming,” Rick Ahern, one of the 111-year-old dealership’s owners, told MTD.