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January 2026

January 2026

January 2026 cover image

Digital Edition

'Helping should feel good and you should feel proud when you help a customer in need,' says McCarron.

McCarron: Why Helping Shouldn't Hurt

Jan. 29, 2026

'With tier-two being atop our survey, we view this as a sign that consumers are showing preference for higher-tier brands as the weather in some regions continues to change,' says Healy.

Healy: Demand for Tier-Two Increases

Dec. 19, 2025

Ben Millar and his wife, Kyle, became the owners of Millar's Point S Tire and Auto in 2016. The family business has been a staple in the community for 65 years.

Millar's Point S Builds on Reputation

Dec. 11, 2025

“We just announced a $200 million investment in our Georgia plant to build more light truck tires here in the U.S.,' said Michael Graber, CEO, Toyo Tire U.S.A. Corp. (pictured at Toyo's Treadpass area during last month's SEMA Show.)

Graber Says 2025 Has Been ‘Strong' for Toyo

Dec. 8, 2025

“Especially now, there are a lot of communities that are really hurting and anything that you can do to give back and help is so much appreciated,' says Kim McMahon, co-owner of McMahon's Best-One Tire, which is based in Fort Wayne, Ind.

Commercial Business

McMahon's Best-One Helps Struggling Families

Dec. 1, 2025

More content from January 2026

“In the tire industry, you have to find that sweet spot where you’re providing a good product at a fair price that’s going to benefit the customer and not only your business,' says Riley Johnson, co-owner of Johnson Tire Pros in Springville, Utah.

Johnson Tire Pros Preps For Next Century

Providing good products at fair prices has kept Johnson Tire Pros in business for more than 100 years.

Nov. 17, 2025