Hardship to High Performance

From family tragedies to the Los Angeles Riots, Long Beach, Calif.-based Performance Plus Tire has survived it all.
April 30, 2026
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From family tragedies to the Los Angeles Riots, Long Beach, Calif.-based Performance Plus Tire has survived it all. For nearly 50 years, Hank Feldman has continued the legacy of his family's business, which focuses on offering premium tires and custom wheels and specializes in the classic, vintage and hotrod vehicle segments. In this episode of The Modern Tire Dealer Show, Hank recounts pushing through the challenges of his family's dealership and shares how he rose from the ashes to become a national leader in the tire and wheel industry.

About the Author

Aden Graves

Aden Graves

Associate editor

Aden Graves is MTD's associate editor. A graduate of Kent State (Ohio) University's award-winning School of Media and Journalism, Graves holds a bachelor's degree in journalism and another bachelor's degree in communication studies.

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