Podcast: Pirelli’s Mario Isola on Formula One’s U.S. Popularity, Netflix and New Tire

Dec. 9, 2021

This week on The Modern Tire Dealer Show, we have the good fortune of talking with Mario Isola, Pirelli’s head of Formula One racing operations.

Isola guides us through what a normal F1 race week looks like for him and his team of tire engineers. He describes how tire dealers and consumers get benefits from the information gleaned from racing tires and their technology.

Next season, F1 is moving to a bigger tire at 18 inches and he believes that will provide even more data than the present 13-inch models.

He even talks with us about Netflix and F1's successful TV series.

We think you will enjoy this one.

About the Author

Joy Kopcha | Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.