Podcast: Pirelli’s Mario Isola on Formula One’s U.S. Popularity, Netflix and New Tire

Mario Isola, Pirelli's head of operations for Formula One, talks about the growing popularity of F1 racing in the United States, the successful TV series on Netflix and what a new, larger tire on race day will be like in 2022.



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Dec. 9, 2021
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This week on The Modern Tire Dealer Show, we have the good fortune of talking with Mario Isola, Pirelli’s head of Formula One racing operations.

Isola guides us through what a normal F1 race week looks like for him and his team of tire engineers. He describes how tire dealers and consumers get benefits from the information gleaned from racing tires and their technology.

Next season, F1 is moving to a bigger tire at 18 inches and he believes that will provide even more data than the present 13-inch models.

He even talks with us about Netflix and F1's successful TV series.

We think you will enjoy this one.

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About the Author

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Joy Kopcha

Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

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Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

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