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    Podcast: How to Turn Your Salespeople Into Heroes

    March 9, 2023
    Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that?
    Madison Gehring
    Photo Credit: MTD
    'Connect with people,' says Townsend. 'Find out the need behind the need.'
    "Connect with people," says Townsend. "Find out the need behind the need."

    Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that? This episode of The Modern Tire Dealer Show has the answers.

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