Podcast: How to Turn Your Salespeople Into Heroes

Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that?
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March 9, 2023
Photo Credit: MTD
'Connect with people,' says Townsend. 'Find out the need behind the need.'
"Connect with people," says Townsend. "Find out the need behind the need."

Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that? This episode of The Modern Tire Dealer Show has the answers.

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About the Author

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Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

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