How to Create Ambassadors For Your Business

In this episode of The Modern Tire Dealer Show, retail tire sales and leadership coach Mike Townsend discusses how making customers feel like they have been served, instead of "sold," can turn them into lifelong ambassadors for your business.
April 18, 2024
Scott Galvan
'It costs you nothing extra to extend empathy and kindness' to customers, says Townsend.
"It costs you nothing extra to extend empathy and kindness" to customers, says Townsend.

In this episode of The Modern Tire Dealer Show, retail tire sales and leadership coach Mike Townsend discusses how making customers feel like they have been served, instead of "sold," can turn them into lifelong ambassadors for your business.

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About the Author

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Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010. 

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