Tire Safety Basics From Kevin Rohlwing

Following the rules of safety is the best way to ensure tire dealers send their personnel home and in good health at the end of every workday. Kevin Rohlwing, chief technical officer for the Tire Industry Association, says “It’s not just the health and safety of your employees. It’s the health and safety of your customers.”
Feb. 6, 2025

Following the rules of safety is the best way to ensure tire dealers send their personnel home and in good health at the end of every workday. But Kevin Rohlwing, chief technical officer for the Tire Industry Association, says taking safety seriously also benefits your customers. “It’s not just the health and safety of your employees. It’s the health and safety of your customers.”

We cover some of the basics of safety in a retail tire dealership with Rohlwing on this episode of The Modern Tire Dealer Show.

To boost your tire dealership’s safety knowledge even more, visit the TIA website to find the association’s full year schedule of training.

About the Author

Joy Kopcha

Managing Editor

Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.

She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.

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