Retail Tire Pricing: An In-Depth Look

    June 26, 2025
    Retail tire pricing has been "volatile" and "turbulent," says JP Brooks, chief revenue officer at Fitment Group. He explains why in this episode of The Modern Tire Dealer Show.
    Fitment Group
    'What we're looking for - what we're hoping for - is stability,' says JP Brooks, Fitment Group's chief revenue officer.
    "What we're looking for - what we're hoping for - is stability," says JP Brooks, Fitment Group's chief revenue officer.

    Retail tire pricing has been "volatile" and "turbulent," says JP Brooks, chief revenue officer at Fitment Group. He explains why in this episode of The Modern Tire Dealer Show.

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