Aston Martin Picks Pirelli for New SUV

July 11, 2022

Pirelli & Cie SpA will supply the Pirelli P Zero tire for the new Aston Martin DBX707 SUV. The tire features Pirelli Noise Canceling System technology.

The technology includes a sound-absorbing material placed within the tire that is designed "to soak up" vibrations that would be otherwise transmitted into the SUV's cabin.

The new tire also benefits "from a compound that's derived from the Aston Martin's famed grand touring models in order to enhance the car's performance as much as possible, with greater rigidity in the sidewall thanks to a specific geometry in the canvas that makes up the structure of the tire," say Pirelli officials.

Latest in Retail

Continental Tire the Americas LLS
Michelin North America Inc.
Hunter Engineering Co.
Hankook Tire America Corp.