Pirelli & Cie SpA will invest $15 million at its plant in Silao, Mexico, over the course of the next two years.
"The heart" of the investment will be the creation of Pirelli's first research and development center in the country, "which will incorporate cutting-edge technologies for the production of tires designed for future mobility," according to company officials.
"The Silao R&D center will contribute to increasing Pirelli's technological and industrial competitiveness throughout the North American region," while enhancing Pirelli's ability "to serve and support premium brands, primarily in the U.S."
Pirelli says it invests around 6% of its revenue in research and development.
The company has 13 other research centers around the world.
Pirelli plans to boost the Silao plant's production capacity to 7.2 million tires.
