Belle Tire Becomes NHL Blackhawks' Helmet Sponsor

Sept. 23, 2021

The Chicago Blackhawks today announced that Belle Tire, one of the fastest-growing tire and service retailers, will serve as the team's exclusive helmet partner. The partnership celebrates Belle Tire’s coming expansion into the Chicagoland market with plans to open 60 stores during the next four years.  

Belle Tire is slated to open its first Chicago stores in November, which will be located in Naperville, Joliet, Shorewood and Villa Park. The company anticipates its Chicagoland expansion will create nearly 1,000 jobs and have an overall $325 million economic impact in the region over the next four years. 

“Hockey is part of Belle Tire’s DNA, and we are extremely excited to partner with the Chicago Blackhawks and their fans to support the game we love so much,” says Don Barnes III, president, Belle Tire.

“Belle Tire and the Chicago Blackhawks are family-owned businesses with long traditions of supporting our local communities. As Belle Tire approaches its 100th anniversary we are thrilled to partner with an organization that is a local icon but  also is part of the cultural fabric of the Chicagoland community."

Belle Tire's logo will appear on the sides of players’ home and away helmets.