BSRO Refreshes Tires Plus, Hibdon Tires Plus Brands

March 27, 2024

Bridgestone Retail Operations LLC (BSRO) announced a phased roll out of new logos and refreshed brand campaigns for its Tires Plus and Hibdon Tires Plus brands.  

This marks the company’s first major refresh since Bridgestone acquired the two companies in 2006. 

Updates to the logo include a single-color tire mark; a simplified logo palette of yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.  

An evolved brand campaign integrates 3D animation with more “human-driven expressions and interactions,” according to BRSO officials.  

“For nearly 50 years, Tires Plus and Hibdon Tires Plus have represented excellence in total car care, and this brand evolution is an exciting next step in our journey to provide the best service for today’s customer,” says Marko Ibrahim, president, BSRO.  

“We look forward to continuing to serve our communities with modern services, personalized solutions and as always, our promise to care.” 

Today there are nearly 400 Tires Plus and Hibdon Tires Plus locations located in 22 states and employing more than 5,000 teammates as part of the Bridgestone Retail Operations network of tire and automotive service providers.  

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