Sullivan Tire Co. Inc. is teaming up with Alex Cora, manager of the Boston Red Sox, for TV and social media content.
The two-year deal includes a TV commercial that will air on Red Sox broadcasts and social media platforms, starting next month and running through the end of the 2025 baseball season.
"We are thrilled to be working with Alex again," says Sullivan Tire Vice President of Marketing Paul Sullivan. "Our relationship with the Red Sox organization goes back many years."
Based in Norwell, Mass., Sullivan Tire is one of the largest independent tire dealerships in the United States, according to MTD research.
The company previously partnered with Cora from 2019 to 2021.
