Sullivan Tire Continues Partnership with Boston Red Sox

New England-based Sullivan Tire Co. Inc. is continuing its longstanding relationship with the Boston Red Sox.

As part of a new multi-year agreement, Sullivan Tire has been named the "Official Tire and Auto Service of the Boston Red Sox," with the partnership extended through the 2030 Major League Baseball season.

Sullivan Tire became one of the first advertisers on the New England Sports Network (and under this new agreement, it "will maintain prominent signage and brand visibility at both Fenway Park in Boston and the team’s spring training home, JetBlue Park, in Fort Myers, Fla.," officials say. (Sullivan Tire is based in Norwell, Mass., and is one of the largest tire dealerships in the United States, according to the 2025 MTD 100.)

"We are incredibly proud to deepen our roots with the Boston Red Sox, an organization that shares our commitment to the New England community," says Paul Sullivan, Sullivan Tire's vice president of marketing.

Sullivan Tire is also beginning its second season partnering with Alex Cora, Red Sox manager, continuing a tradition of collaborating with celebrated figures such as Jim Rice, Dennis Eckersley, Terry Francona and Dustin Pedroia.

“Extending this partnership reflects our mutual belief in how we think about community and doing right by the people we serve," says Troup Parkinson, Red Sox executive vice president and chief marketing and partnerships officer. "We’re proud to continue our long-standing relationship for the next decade.”

The partnership also includes "various fan engagement initiatives and community outreach programs throughout the upcoming seasons," according to Sullivan Tire officials.