Fountain Tire Names MVP Award Winner

Edmonton, Alberta-based Fountain Tire presented its Most Valuable Player (MVP) award to Brian Adcock, owner of Fountain Tire's Innisfail, Alberta, store.

"Since acquiring Fountain Tire Innisfail, Brian has delivered results that reflect exemplary leadership and a deep commitment to our values,” says Fountain Tire CEO Jason Herle.  "Along with building a high-performing business, he continues to invest in his team and his community - hallmarks of our partnership approach.”

A Fountain Tire veteran of more than 35 years, Adcock, who received the MVP award at the company's recent Owner's Convention, has held ownership in six Fountain Tire locations through the company’s 50/50 partnership model.

He is a multi-year Fountain Tire Benchmark Award recipient, "having consistently exceeded financial targets while maintaining strong safety and customer satisfaction scores," according to Fountain Tire officials.

"In 2025, Adcock opened the Fountain Tire Innisfail location, which surpassed revenue expectations in its first year of operation and earned two local Readers’ Choice awards from the community."

Adcock says the secret to success is "building a culture of community both within and outside his Fountain Tire store."

"At every new location, I immediately establish a sense of friendship among the team, which customers feel the moment they enter the store,” he explains. “I also invest generously in the community that supports us. Here in Innisfail, that includes sport, rodeo, farming, auctions and local business associations.”

In addition to his business success, Adcock is known across the Fountain Tire network for mentoring the next generation of store owners — "a legacy that was evident at this year’s convention where five store owners who have come up through his stores were in attendance," say Fountain Tire officials.

Established in 2004, the MVP award is presented annually to one owner from Fountain Tire’s network of 170 locations. Recipients are evaluated based on leadership, community involvement, customer relationships and safety. Also recognized at Fountain Tire's recent Owners’ Convention: 

• Rookie of the Year: Vishal Chaudhary (Vaughn, Ontario) 
• Most Improved Retail: Iain McCann (North Vancouver, British Columbia)
• Most Improved Mixed: Chris Hovagimian (Airdrie, Alberta)