OK Tire Appoints VP of Business Development

OK Tire Stores Inc. has appointed Phil Diogenes as vice president of business development. 
April 7, 2026
2 min read

OK Tire Stores Inc. has appointed Phil Diogenes as vice president of business development.

"A highly respected industry leader, Diogenes brings extensive experience in business development, sales leadership and customer engagement, having held senior executive roles across Canada’s tire sector," say OK Tire officials. "Known for his ability to build high-impact partnerships and drive measurable results, he also contributes to broader industry advancement through his role on the board of the Tire and Rubber Association of Canada (TRAC).

"In his new role, Diogenes will lead strategic growth initiatives across the network, with a focus on expanding partnerships, unlocking new revenue opportunities and enhancing value for both dealers and customers nationwide. His appointment comes at a pivotal time for OK Tire, as the company continues to build momentum across its national footprint."

"Phil’s appointment is a key step forward in our OK Tire 2.0 vision,” says Brian Mielko, president and CEO of OK Tire. “As we continue to scale the business, strengthen our supply chain through our integration with Groupe Touchette and deepen our partnerships across the industry, we need leaders who can turn strategy into action. Phil brings the commercial mindset, industry credibility and collaborative approach that will help accelerate our growth and deliver even greater value to our dealers and customers.”

OK Tire officials say Mielko's leadership will help support new growth for the company as it works to strengthen its distribution network, expand its national footprint and grow its investment in brand and marketing at national and local levels.

"OK Tire has built something truly unique in the Canadian market, a strong, independent dealer network backed by national scale,” says Diogenes. “I’m excited to join the team at such a transformative time and to help unlock new opportunities that support our dealers, strengthen our partnerships and continue delivering value to customers across the country.” 

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