ASE Instructor Training Conference: Filling the Farley Gap

Larry Tuttle, Brian LaCroix, Jake Sorenson and Jaime Angell join moderator Chris Messer to tackle the technician pipeline gap at ASE's ITC.

Key Highlights

  • Automotive industry leaders discussed strategies for improving student retention and engagement in automotive technical programs during a panel at the ASE Instructor Training Conference.
  • Leaders emphasized the importance of apprenticeship models and partnerships between schools and shops to develop skilled technicians.
  • Creating growth-oriented cultures within shops helps retain young technicians and supports industry sustainability, according to the panelists.

The automotive technician shortage isn't going away on its own—so what will actually move the needle? In this panel from the ASE Instructor Training Conference (Frisco, Texas, July 20-23, 2026), four industry leaders dig into real-world strategies for recruiting, training and retaining the next generation of techs.

Moderated by Chris Messer, Executive VP of Transportation at EndeavorB2B, the discussion covers why students leave technical programs, how to build stronger bridges between schools and shops, the messaging gap around technician careers and how employers can create the kind of growth culture that keeps young techs in the industry for the long haul.

Panelists:

Topics include student retention, apprenticeship models, EV and ADAS training gaps, career-path messaging and how schools and employers can work together to close the technician pipeline gap.

Complete coverage of the entire ASE event can be found here.

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