Sun Auto Tire Expands Plaza Tire Service, Rebrands Acquisition

Sun Auto Tire & Service is opening a new Plaza Tire Service location in Jacksonville, Ill., and rebranding Southern Tire Sales in Burlington, N.C.

Key Highlights

  • Rebranding Southern Tire Sales in Burlington strengthens Sun Auto's presence in North Carolina, now with eight locations in the state.
  • Both locations feature Sun Auto's technology-driven services, such as online scheduling and digital vehicle inspections.
  • Sun Auto Tire & Service operates nearly 600 locations nationwide, making it one of the largest tire dealerships in the United States.

Sun Auto Tire & Service is opening a new Plaza Tire Service location in Jacksonville, Ill., and rebranding Southern Tire Sales in Burlington, N.C., following its acquisition earlier this year.

The new Jacksonville store brings the brand’s total Illinois footprint to 18 locations and "expands access to trusted tire and automotive care in a market where Sun Auto continues to see long-term opportunity," according to officials.

In North Carolina, Southern Tire Sales "has officially transitioned to Sun Auto Tire & Service, strengthening the company’s presence in the Burlington area and expanding its North Carolina footprint to eight locations."

“Each of these locations represents a different path for growth, but both support the same objective: investing in markets where we can deliver exceptional service and build lasting relationships with our customers,” says Rob Kingery, regional vice president of operations, Sun Auto Tire & Service. “Jacksonville reflects our commitment to strategic new-store development, while Burlington demonstrates how we thoughtfully integrate strong local businesses into the Sun Auto Network. Together, they strengthen our ability to serve drivers across two important regions.”

The Jacksonville Plaza Tire Service location provides a full range of automotive maintenance and repair services, including tires, alignments, oil changes, brake service, batteries, diagnostics and preventive maintenance.

"Customers at both locations also benefit from the Sun Auto Network’s technology-enabled service experience, including online scheduling, digital vehicle inspections and a customer experience centered on Clarity, Confidence and Customer Care," say company officials.

Sun Auto Tire & Service, which operates nearly 600 locations in the United States, is one of the largest tire dealerships in the country, according to the 2026 MTD 100.

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