Tire Boost Group LLC recently introduced its network for independent tire businesses at the 2026 SEMA Show in Las Vegas.

The company "combines a free industry community with a paid shop membership designed to help independent retailers win back tire sales, strengthen relationships and compete with online retailers and national chains," say officials. 

Tire Boost Group also operates Tire Pulse Talk, a free group forum for industry professionals that encourages open discussions, ideas and networking. Participants can also receive the Tire Pulse Newsletter, a community publication that connects owners, technicians, sales professionals and suppliers together. 

“We want everyone in the tire business to feel part of something bigger,” says Dan Marashlian, co-founder of Tire Boost Group. “The more people share ideas, solve problems and build relationships, the stronger our industry becomes. And when independent shops put those connections and resources to work, small businesses benefit.” 

Tire Boost Group partners with a growing roster of "preferred vendor partners," which each offer members a discount, special offer or other benefit, and many can tailor offers to an individual shop's needs, according to officials. 

Partners include LendPro, TredFi, Tireweb, BAMS, Tire Group International (TGI) and Koalafi.

When dealers purchase a paid shop membership with Tire Boost Group, it includes access to vendor partner discounts and offers, a shop page on TireBoost.com that can include a customer financing application and the "private members only" section of Tire Pulse Talk. Owners can also access the Tire Pulse Newsletter, free job postings on the Tire Pulse Talk job board and a free Google Business profile setup or optimization for members who prepay a full year.

Company officials say Tire Boost Group's programs are created to "unite professionals in every role across the tire industry and give them a shared space to discuss current issues, find answers to the problems they face and connect with one another." 

“Independent shops often do the installations for tires their customers bought from online giants, so they lose out on the tire sale,” says Katie Marsh, co-founder of Tire Boost Group. “Small shops are also losing their relationships with manufacturers and distributors, along with the volume bonuses and rebates that come with them. It’s a double loss for independent tire shops.

"Our goal is to help shops capture more of that business. Our vendor relationships make the benefits tangible, and Tire Pulse Talk creates a community where the conversation can begin and solutions can be worked out.”