Retail tire pricing has been "volatile" and "turbulent," says JP Brooks, chief revenue officer at Fitment Group. He explains why in this episode of The Modern Tire Dealer Show.
"What we're looking for - what we're hoping for - is stability," says JP Brooks, Fitment Group's chief revenue officer.
Retail tire pricing has been "volatile" and "turbulent," says JP Brooks, chief revenue officer at Fitment Group. He explains why in this episode of The Modern Tire Dealer Show.
Mike Manges is Modern Tire Dealer’s editor. A 29-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the Jesse H. Neal Award, the Pulitzer Prize of business-to-business media, in 2024 and 2026. A past Endeavor Business Media Editor of the Year, Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
