Bird's-eye view: Goodyear covers the Olympics

July 21, 2012

NBC Olympics, a division of the NBC (National Broadcasting Co.) Sports Group, has selected Goodyear Tire & Rubber Co. to provide aerial images of its coverage of the London Olympics.

Goodyear will lend its aerial presence to NBC Olympics' coverage of the Olympic Games for the 10th time. Goodyear worked most recently for NBC Olympics during the 2010 Winter Olympic Games in Vancouver.

Goodyear started its aerial coverage almost 90 years ago. The Goodyear blimp Volunteer provided a local radio station a bird's-eye view of the Olympic Games in Los Angeles in 1932. Goodyear also has coordinated aerial views for the television broadcaster at other Olympic Games in Los Angeles, Lillehammer, Atlanta, Sydney, Salt Lake City, Turin, Beijing and Vancouver.

Goodyear's long-standing relationship with NBC stretches back to 1955, when the first live U.S. transcontinental broadcast from an aircraft occurred from a Goodyear blimp at the 1955 Rose Parade and Rose Bowl game in Pasadena, Calif. Today, Goodyear blimps provide aerial coverage to all major networks around the world using high-definition and gyro-stabilized camera platforms.

Goodyear blimps are a consistent presence at major sporting events including the NBA Finals, Daytona 500, MLB Playoffs, Stanley Cup and Triple Crown horse races. Goodyear also has provided aerial images from major award shows including the Oscars, Grammys, Emmys and Latin Billboard Awards.

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