Fortune sponsors Milan‑Cortina Winter Olympics hockey analysis show

Fortune Tires recently became the presenting sponsor of Hockey Daily Reaction Show: Milan-Cortina, a podcast-style reaction and analysis show produced by FloHockey that will cover both the men’s and women’s tournaments at the Milan‑Cortina Winter Olympics.

The Hockey Daily Reaction Show: Milan-Cortina begins today and is hosted by sports analysts Chris Peters and Robert Babia.

Additionally, the “Fortune Four” will debut within the series, highlighting top on-ice performances and memorable moments throughout the games. The show will feature more than 25 players from leagues including the American Hockey League, Swedish Hockey League, Atlantic Hockey America Women and East Coast Hockey League.

“Performance, control, and reliability are the foundation of both great hockey and great tires,” said Ken Coltrane, vice president of product development and marketing, Fortune Tires. “Our products are engineered to deliver safety and confidence across 95% of the market. Partnering with FloSports allows us to extend our EXPECT MORE brand philosophy to a broader audience and strengthen brand visibility that ultimately benefits our dealers.”

This partnership builds on Fortune’s commitment to the sport as the official tire of the AHL and sponsor of the AHL All-Star Classic. The collaboration with FloSports, the home of FloHockey, creates an opportunity to engage hockey fans beyond the AHL and showcases Fortune’s commitment to performance, innovation and reliability — both on the road and on the ice. 

FloHockey is available via web, mobile apps (iOS and Android), and Smart TV platforms  including Roku, Samsung, Fire TV, Google TV, Apple TV, LG and VIZIO. For more  information, visit https://www.flohockey.tv.