Coker Tire Partners with German Distributor MOR

Oct. 31, 2018

The Coker Group has announced a strategic partnership with German tire distributor MOR (Münchner Oldtimer Reifen) GmbH.  

Based in Holzkirchen, Germany, MOR is a leading supplier of vintage and classic vehicle tires in business for nearly 35 years. The acquisition of MOR represents the progression of the Coker Group’s international expansion into new and growing world markets, the company notes. MOR and its founder and Managing Partner Valentin Schaal will continue to lead the company with the existing leadership team. 

“The Coker Group is excited to expand its European operations with MOR,” says Wade Kawasaki, Coker's president and COO, at the 2018 Specialty Equipment Market Association (SEMA) Show.  “MOR’s decades of experience and deep roots in the European vintage vehicle market will provide a great basis for partnership. Valentin’s dedication to providing the highest level of customer service and top-quality products to customers is a value we share here at Coker.”

Schaal founded MOR in 1983 and over the last three and a half decades has become a leader in the vintage vehicle tire and accessory market in Germany. From its headquarters in Holzkirchen, 25 minutes south of Munich, MOR specializes in vintage tires for cars, motorcycles and utility vehicles as well as period correct wheels, accessories and repairs. MOR’s acquisition by Coker enables further access to the growing European market of vintage tire customers.

“When I started MOR, I wanted to deliver excellent customer service and advice,” says Schaal. “My vision was to reach classic car lovers all over the world, and Coker Group will allow me to spread this vision to a global level beyond the borders of Europe. I am looking forward to a great partnership.”

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