Goodyear Tire & Rubber Co. has unveiled a new ad campaign called "Still" that "demonstrates a reset for the brand," according to Goodyear officials.
"Set to the soundtrack of (rap artist) Dr. Dre’s 'Still D.R.E.' and paired with decades of powerful footage, 'Still' ... sets the tone for (Goodyear's) future," says a statement issued by a Goodyear spokesperson. The commercial "is a reminder that Goodyear has been everywhere from aircraft carriers to the moon and the skies in the iconic blimp and it’s not going anywhere.
"The campaign spans TV, streaming, digital and social media over the next six months, permeating the brand's marketing touchpoints."
