Prinx Chengshan Tire North America Inc. is aligning its Fortune tire brand with the fast-growing sport of pickleball, and the brand will serve as the Official Tire Sponsor of USA Pickleball, the governing body for the sport in the U.S.
As part of the multi-year partnership, Fortune Tires will serve as the title sponsor for a USA Pickleball Diamond Regional tournament, as well as the presenting sponsor of the USA Pickleball Diamond Amateur Championship, which is set for Dec. 3-10 in Holly Hill, Fla.
Officials from Prinx see the pairing as a good match, as it works to create brand recognition for the Fortune tires brand.
"As an emerging brand in the U.S., we're proud to be a part of the pickleball community and show our support for this widely popular and emerging sport," says Ken Coltrane, vice president of product development &and marketing for Fortune. "Our tires are designed with the customer in mind, offering a combination of quality, reliability, and affordability that makes them the perfect choice for pickleball enthusiasts and drivers everywhere."
Fortune will engage with pickleball fans and provide opportunities for them to win prizes via social media and digital channels, as well as through visits to some retail locations. The tire company and sport will promote the sport with events, tournaments and training programs. USA Pickleball says many players and fans travel distances to play, and Fortune will showcase that it has the tires to make that a safe journey. Fortune will also engage its tire distributors and tire dealers to both encourage the sport and market the tire brand to consumers.
"At Fortune Tires, we're committed to helping our customers drive with confidence, no matter where the road takes them," says Samuel Felberbaum, president of Fortune Tires. “We’re proud to help support the expanding pickleball community across the country for years to come and excited for them to join our family of Fortune Tire consumers.”
"We're excited to welcome Fortune Tires as the first-ever exclusive tire of USA Pickleball," says Chuck Menke, USA Pickleball chief marketing officer. "Their commitment to quality and support aligns with our mission to promote and grow the sport of pickleball, and we look forward to working together to introduce pickleball to new audiences."
