Prinx Chengshan Tire North America, Inc. (PCTNA) is sponsoring two games, including the championship match, of the 3ICE league, a three-on-three league of hockey players.
The championship will take place Aug. 12 at Wells Fargo Arena in Philadelphia, Pa. The tiremaker is also sponsoring the week six game on Aug. 2 in Clarksville, Tenn. at F&M Bank Arena. That game will be broadcast on CBSSN at 7:30 p.m. Eastern.
Fans attending the championship game will have the opportunity to receive a promotional rebate with the purchase of four Prinx tires. And all participants will be entered into a drawing to win an autographed game jersey from the 3ICE league.
The Prinx logo and brand messaging will be displayed in the arena, including on the ice, digital board and jumbotron. The championship contest will be televised live on CBS at 1 p.m., and on other networks in Canada.
“Our collaboration with 3ICE presents an exciting opportunity for Prinx Tires to push boundaries and create brand awareness," says Prinx President Samuel Felberbaum. "Together, we will undoubtedly create thrilling moments both on and off the ice, while embracing the competitive spirit and adrenaline that is synonymous with ice hockey. This partnership with 3ICE will allow us to reach a wider audience, connecting with ice hockey enthusiasts and sports fans in both the US and Canada."
John Schermerhorn, eastern chief revenue officer and chief content officer for 3ICE, says that Prinx's "reputation for producing top-notch, high-performance tires perfectly aligns with our vision for a fast-paced, dynamic, and exhilarating ice hockey experience. Together, we are set to redefine how fans engage with the sport they love."