Toyo Tire U.S.A. Corp. says 30 vehicles will make "their world debut" in the Toyo Treadpass area during the 2023 SEMA Show.
"Located between the central and south halls of the Las Vegas Convention Center, Treadpass is the largest concentration of vehicles and builders at the show and has continued to be a popular destination for SEMA attendees," note Toyo officials.
The Treadpass area also will host artist Blue the Great, who "will collaborate on an art installation combining his creative designs with live painting on a Jeep Wrangler Rubicon."
“Treadpass returning for its 10th year is a testament to Toyo’s dedication to delivering a showstopping spectacle at SEMA,” says Stan Chen, senior manager, events, sponsorships and motorsports, Toyo.
“We are fortunate to work with artists and builders that share the passion we have for the automotive industry. From a one-of-a-kind carbon fiber Ferrari to race spec time attack vehicles and unique off-road rigs, we pride ourselves on keeping the show fresh and new for attendees.”