Prinx Spotlights New All-Weather, Four-Season Tires at SEMA Show

Nov. 2, 2023

Prinx Chengshan Tire North America Inc. is highlighting a new all-weather tire and a new four-season tire at this week’s SEMA Show. 

Prinx’s SEMA Show exhibit (No. 41277) is located in the South Hall of the Las Vegas (Nev.) Convention Center. 

The Prinx HiSeason 4S HS1 all-weather passenger tire has earned 3-Peak Mountain Snowflake (3PMS) certification and will be available in 61 sizes, “including 23 of the most popular sizes,” when it hits the market during the first quarter of 2024, according to Prinx officials. 

The tire sports a unique profile design with ladder-shaped grooves between tread blocks that enhance stiffness for optimal driving stability; increased sipe density and “snow plow” elements at the bottom of its lugs that boost traction when driving on snow-covered surfaces and in cold-weather conditions; special compounding combined with multiple levels of sipes and a non-directional design for easy rotation and extended tire life; and other features. 

Twenty-three sizes, from 195/65R15 to 245/50R20, will be available during the first quarter of 2024. Nineteen more sizes will hit the market during the second quarter and 19 more sizes will roll out during the third quarter of 2024. 

Popular fitments include the Toyota Corolla and RAV4, the Lexus ES300, the Hyundai Sonata and more. 

“The Prinx HiSeason 4S HS1 is designed to be a game-changer" and “is set to revolutionize the value-tier all-weather tire category,” say Prinx officials. 

Also on display at Prinx’s SEMA Show booth is the new Fortune Climaflex 4S, a four-season tire “engineered for durability.” 

The Fortune Climaflex 4S features Prinx’s innovative “Fortune Four” tread pattern to enhance aesthetics without giving up performance; advanced 3D siping that ensures superior cornering and braking by optimizing tread rigidity; full-depth sipes for enhanced wet braking; a non-directional tread pattern that ensures an extended lifespan; and also is 3PMS-certified. 

Rim sizes ranging from 15 inches to 22 inches in diameter will launch during the first quarter of 2024, when the tire’s first 23 sizes become available, followed by an additional 19 sizes during the second quarter and 19 more sizes in the third quarter. 

Popular fitments include the Nissan Versa, Toyota Corolla, Honda CRV, Kia Forte, Ford Escape and others. 

Both tires come equipped with a 65,000-mile limited treadwear warranty. 

Latest in Suppliers