SRNA Promotes Montasser to VP of Replacement Sales

Jan. 6, 2023

Sumitomo Rubber North America Inc. (SRNA) has promoted Rob Montasser to vice president, replacement sales. Montasser joined SRNA in 2016 as director of sales for Dunlop motorcycle.

“This promotion further illustrates SRNA’s commitment to advancing key team members throughout our organization in recognition of their contributions,” says SRNA CEO and President Darren Thomas.“Rob’s experience and track record within Dunlop Motorcycle Tires, Falken’s sister brand, has earned him substantial credentials - plus his tenure, dedication and commitment to both SRNA and our parent company, Sumitomo Rubber Industries, Ltd., further established him as the right choice for this position.”Prior to joining SRNA, Montasser held positions in Goodyear Tire & Rubber Co.'s motorcycle and retail organizations.“I am delighted to take on this new role,” says Montasser. “Falken Tires has successfully placed a great deal of focus on its value as a key replacement tire and obviously, my new role will be to take advantage of that momentum and to build upon it by increasing the sales of our brand across all lines.

"We have a great team and great products. I know I am supported by a stellar group of people across SRNA and I can’t wait to jump into my new role and to contribute towards the continued success of the Falken brand and SRNA."

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