Bridgestone Celebrates 125 Years of Firestone
Bridgestone Americas Inc. has kicked off a year-long celebration to mark the 125th anniversary of its Firestone brand.
Activities through August 2026 will include new Firestone brand tire launches and more.
"Founder Harvey S. Firestone was a pioneer whose life, legacy and commitment to customers remain engrained in our DNA today,” says Scott Damon, CEO of Bridgestone West and group president, Bridgestone Americas.
The year of commemoration "will showcase Firestone’s unwavering commitment to delivering trusted products and solutions consumers can count on, along with its deep-rooted heritage and vision for the future of mobility," say Bridgestone officials.
To kick off the anniversary proceedings, Bridgestone recently "hosted storytellers on a curated off-road drive program through the remote terrains of Bighorn National Forest in Wyoming. As one of the U.S. states with the lowest population densities, Wyoming evokes the spirit of Harvey’s early-1900s 'vagabonds' journeys through sparsely populated landscapes with Thomas Edison, Henry Ford and John Burroughs. This off-road expedition represents a modern reflection of those historic adventures, celebrating the brand’s roots in exploration, capability, durability and confidence on the road less traveled."
Bridgestone also will introduce a range of new Firestone brand consumer and commercial tires "designed to continue pushing the boundaries of performance and reliability" between late-2025 and 2026.
The Firestone brand "will have a significant presence at industry-leading events and trade shows throughout the year. At select events, attendees can experience 'The Firestone Journey,' a traveling exhibit that will offer an immersive digital experience paired with authentic artifacts from the Firestone archives, one of America’s oldest corporate collections.
"This exhibit provides a unique opportunity to discover how Firestone has played a pivotal role in transforming America from then to now through rarely seen historical objects and interactive content. Appearances throughout the year will serve as a tribute to Firestone’s legacy and a bold statement of what lies ahead."
Firestone Tire & Rubber Co., which was eventually acquired by Bridgestone Corp., was established in Akron, Ohio, on Aug. 3, 1900, by Harvey Firestone.
"Today, Firestone is a testament to dependability and reliability, continuously embodying the uncompromising spirit that its founder instilled. Firestone remains dedicated to offering products and solutions that help people take life head-on."