ATD Launches Edge Wheels Line

American Tire Distributors (ATD) has unveiled Edge Wheels, "a proprietary wheel brand offering high-quality designs in a wide range of sizes, styles and finishes for cars and light trucks."

The launch "expands ATD’s private-brand portfolio and delivers value-driven options for customers seeking stylish, reliable wheels in the aftermarket segment," say ATD officials, who add that the new Edge wheel line joins ATD's range of other proprietary wheels, including TIS, Gear Offroad and Motiv Wheels.

"Positioned as ATD’s opening price point wheel brand, Edge Wheels feature modern styling and dependable performance for cars, light trucks and SUVs at an accessible price."

"Edge Wheels enables us to deliver strong value without compromising design or performance,” says Marty Kennelly, vice president of product and procurement, proprietary brands, ATD. “These are on-trend wheels designed to perform where it matters, both on the street and off-road.”

ATD is initially offering Edge Wheels in three styles available in painted, painted with milled accents and chrome-plated finishes. The first three off-road styles — Edge 301, 302 and 303 — are available now for "the most popular light truck and off-road applications. The initial assortment focuses on high-demand sizes, bolt patterns and offsets to support fast inventory turns for dealers. Additional off-road and street styles will be introduced throughout 2026.

"The Edge portfolio is expected to expand to a total of 12 styles as the full line-up comes online by the end of the year."

Edge Wheels will be available nationwide through ATD, with inventory stocked across 12 distribution points.