Nexen Earns BMW OE Fitment

The Nexen N’Fera Sport premium sport performance tire will be original equipment (OE) on the new BMW iX3.

Nexen says the tire "provides excellent dry, wet and handling performance thanks to several important design features, such as a wider longitudinal groove for improved drainage performance in wet conditions and a block design for excellent dry and wet handling performance at high speed."

"The tire also incorporates the latest tread compound to enhance grip and braking performance, while the sidewall reinforcements maximize stability at high speeds, delivering outstanding handling and stability during cornering."

This addition expands Nexen's OE partnership with global automakers and manufacturers, which started in 2012.

Nexen officials say their company has expanded its manufacturing competitiveness "by implementing an AI-based automated inspection system to increase precision in product quality control. The company is continuing to integrate AI and virtual reality technologies throughout product development and production and has plans to strengthen partnerships with global automakers."

“By strengthening our R&D efforts and enhancing collaboration with global automakers, we will continue to deliver premium products to customers worldwide," says John Bosco (Hyeon Suk) Kim, CEO of Nexen Tire Corp.