Hankook Promotes Brand at TGL

Hankook Tire America Corp. finished its first regular season as a partner of TGL Season 2.

The regular season wrapped up its final round on March 3 at SoFi Center in Palm Beach Gardens, Fla.

Throughout Season 2, the company prominently featured its global integrated brand "across stadium displays, TV commercials and live broadcast graphics, reinforcing its premium status to fans in 150 countries, including North America."

As TGL’s first official tire partner and founding partner, Hankook "has leveraged ‘innovative technology’ to offer a unique brand experience that blurs the lines between mobility and sports," according to officials. 

Hankook has several global sports marketing partnerships with the UEFA Europa League, UEFA Conference League and more. The company also continues as the official partner for motorsport championships, including ABB FIA Formula E World Championship (FE) and the FIA World Rally Championship (WRC). 

TGL Season 2 featured six teams comprised of 24 top PGA Tour superstars, including Tiger Woods and Rory McIlroy. The league’s "tech-infused content" averaged over half a million U.S. viewers from the season opener through the eighth match and more globally. 

Boston Common Golf claimed the top seed as the regular-season leader, followed by Los Angeles Golf Club, Atlanta Drive GC and Jupiter Links GC.

"The TGL Season 2 postseason begins with a back-to-back doubleheader for the Semifinals on March 17 (local time). The first semifinal will see No. 3 seed Atlanta Drive GC face off against No. 2 Los Angeles Golf Club. Atlanta Drive, a preseason favorite and Inaugural Season Champion, concluded the regular season with a 3-2 record, while LAGC secured its playoff position with a win in the regular-season match against NYGC. LAGC defeated Atlanta Drive earlier this season (7-3), setting the stage for a fierce showdown with the winner this time advancing to the Finals.

In the second semifinal, No. 4 Jupiter Links GC will clash with No. 1 Boston Common Golf. Both Jupiter Links and Boston Common look to claim their first postseason win, after both teams missed the playoffs last season. A high-stakes battle is the third time ever these teams have faced each other with both previous matches finishing in overtime.

The two semifinal winners will compete in a best-of-three Finals on March 23 and 24 (local time) at SoFi Center, with the winner being honored as the SoFi Cup Champion."