Kumho Announces 2026 Off-Road Events
Kumho Tire U.S.A. will highlight its off-road tire lineup throughout a slate of events in 2026.
Since 2024, the company says it "has proactively identified new communication touchpoints within the growing SUV and truck consumer segments," and that this year's events will "reinforce its position as a premium brand alternative, delivering high-quality products and performance that exceed expectations at a reasonable price."
Kumho Tire launched its 2026 event tour at Overland Expo SoCal on Mar. 14, with its new 80-foot marketing truck and trailer joining the tour at subsequent stops. The rig featured interactive experiences, swag giveaways and showcased key tires from the Kumho Road Venture line, including the Road Venture RT, Road Venture AT52 and Road Venture MT71.
“We are incredibly excited to bring our dedicated Road Venture product line directly to off-road enthusiasts at major events like Overland Expo and Jeep Beach in 2026,” says Ed Cho, CEO of Kumho Tire U.S.A. “Building on our initial involvement since 2024, this year’s expanded presence demonstrates our commitment to the segment, and marks a significant milestone in Kumho Tire's strategy to strengthen connections with SUV and truck consumers."
Kumho Tire will be present at the following off-road events from March through October 2026:
- Overland Expo® SoCal: March 14-15, Costa Mesa, Calif.
- Jeep Beach: April 17-26, Daytona Beach, Fla.
- Overland Expo® West: May 15-17, Flagstaff, Ariz.
- Overland Expo® PNW: June 26-28, Redmond, Ore.
- New Jersey Jeep Invasion: July 10-12, Wildwood, N.J.
- New Jersey Bronco Invasion: July 17-19, Wildwood, N.J.
- The Smoky Mountain Bronco® Stampede®: August 14-16, Pigeon Forge, Tenn.
- The Smoky Mountain Invasion™: August 20-22, Pigeon Forge, Tenn.
- Off-Road Expo: October 3-4, Costa Mesa, Calif.