Prinx Chengshan Posted Sales Increase
Prinx Chengshan Holdings Ltd., parent company of Prinx Chengshan Tire North America (PCTNA), achieved $1.7 billion in sales during 2025. The Rongcheng, China-based company’s sales totaled $1.7 billion last year.
During 2025, Prinx Chengshan Holdings sold approximately 29.3 million sets of tires, a year-over-year increase of 4.7%. "Among them, sales of all-steel radial tires amounted to approximately 8.4 million sets, representing a year-on-year increase of 5.3%. Sales of semi-steel radial tires amounted to approximately 20.4 million sets, representing a year-on-year increase of 4.7%.”
Prinx Chengshan Holdings officials report that the company “achieved year-on-year growth in overall sales volume and revenue through various measures, such as product matrix optimization, expansion of global marketing channels and enhancement of brand value, among which both volume and price increased in the international distributor channel and the direct sales to automobile manufacturers channel."
Executive analysis
Commenting on the company's 2025 results, Chairman Che Honshi said the firm "pursued stable operations, market expansion and brand-building simultaneously, firmly securing our core market base. Sales volume continued its growth trajectory throughout the year, consistently reinforcing the group’ s development foundation and ensuring the stable performance of our core business.
"In 2025, we continued to increase investment in research and development, focusing on core sectors such as new energy tires, all-season tires, high-end high-performance tires and tires for special working conditions,” he continued. "Throughout the year, we developed nearly 600 new products and completed the iterative upgrade of our entire product range. Leveraging our proprietary core technologies, we created one-stop product solutions tailored to diverse application scenarios, comprehensively enhancing product safety, cost-effectiveness and green intelligent standards."
During last year, the firm also “advanced our globalization strategy, in depth. In 2025, construction of the tire production base in Malaysia commenced in full, forming an overseas production capacity ‘Twin Star’ layout alongside the (company’s) maturely operated tire production base in Thailand, thereby establishing a more resilient and robust supply chain system.” (Editor's note: In November 2025, Prinx Chengshan Holdings broke ground on construction of its third manufacturing plant, a facility in Malaysia that will build PLT and TBR tires for the North American market.)
"Simultaneously, we completed the setup of local warehousing in North America and Europe," including a distribution center in Murray, Ky., that opened during the fourth quarter of 2025. The new distribution facilities in North American and Europe are designed to enhance Prinx Chengshan Holdings' "global delivery capabilities and service response efficiency, effectively hedging against uncertainties such as trade barriers and geopolitical issues, and realizing an operational structure of localized supply with global coordination."
In North America
The opening of PCTNA’s distribution center in Kentucky was "an important step in strengthening our ability to serve our partners across the U.S.,” said Samuel Felberbaum, president of PCTNA. “We’ve listened to our customers and by bringing inventory closer to them, we’re making it easier to get the right products where and when they’re needed to meet the needs of our customers’ commercial business."
According to Prinx officials, the warehouse has more than 80 of the most popular SKUs available and it enhances PCTNA’s ability to meet growing demand while reinforcing its long-term commitment to the U.S. commercial tire market.
During 2025, PCTNA also established a partnership with Gnosis Freight, "an artificial intelligence (AI)-native global freight operating system. The collaboration introduces Gnosis across PCTNA’s logistics network, providing real-time insight into container movement from port to delivery and giving teams earlier awareness of delays, inventory risk and cost exposure."
PCTNA used the 2025 SEMA Show as a vehicle to highlight several new Prinx and Fortune brand products. Showcased Prinx brand products included the Prinx HiCountry A/T², the Prinx HiSeason 4S and the new PDW1 winter drive tire, "each engineered to deliver superior traction, durability and comfort." PCTNA also introduced "a new 5-rib AM210-A and 445/65R22.5 AM211 to strengthen its commercial lineup for mixed-service applications."
Fortune brand tires displayed at the SEMA Show, which took place this past November, included the all-terrain, 3-Peak Mountain Snowflake-rated Tormenta A/T², which PCTNA officials say has been designed "with aggressive tread and quiet comfort, is ideal for light truck and SUV applications and (is) backed by a 50,000-mile warranty;" the ClimaFlex 4S, "a true all-weather touring and CUV tire, available in 61 SKUS and 3PMS- certified for year-round traction;" and the FDW802 Winter Drive Tire, built for severe conditions "with enhanced tread depth and stability for dependable winter performance."
Global dynamics
"Currently, the global tire industry is undergoing an adjustment in industrial structure and a reshaping of the competitive landscape,” say Prinx Chengshan Holdings officials. “In terms of market supply and demand and the competitive landscape, overall demand in the global tire market remains stable, with the rigid nature of replacement market demand becoming more prominent and demonstrating stronger resilience against economic fluctuations. The reliance of core consumer markets such as the United States and Europe on imported tires continues to rise, while southeast Asia is gradually replacing local production capacity in Europe, the United States, South Korea and Japan to become a key source of supply.
"Leveraging the advantages of cost-effective products, Chinese tire enterprises are accelerating the establishment of overseas production bases to enhance supply chain resilience. Their market share in emerging markets and major European and American markets continue to expand, while their global competitiveness strengthens significantly and the trend of domestic substitution continues to deepen.”
Future challenges
The tire industry's "current development presents both challenges and opportunities," according to Prinx Chengshan Holdings officials. "On one hand, persistent geopolitical conflicts and escalating international trade barriers may exacerbate inflationary pressures and the trend towards downgraded consumption in the European and U.S. markets.
"While this brings uncertainty to the industry as a whole, it also creates opportunities for high-quality Chinese manufacturing enterprises to capture global market share. Factors such as volatile raw material prices and obstructed exports in certain regions also place pressure on (Prinx Chengshan Holdings') operations."